Email Marketing
Written Content

14 Day New Lead Sequence

1 Module 7 Lessons Easy

About this course

OK another SPEAR email....

Here's all the email needs to be, one sentence:  Would you like some help with ______________ ?

alternative version: 

are you still interested in ________________ ?  

------- end of email ------

Wait for their reply, then r eply with:

quick facts + benefits about your program. Ask them if they want to sign up/get involved/start a trial.

​------- end of email -------

This might not seem like much, but what we're doing here is blurring the lines between people knowing your emails are automated and making them feel like you actually personally sent them that email. That makes them likely to respond. On a side note: I did not invent this, Dean Jackson (a multi-millionaire marketer) invented this and teaches this in his masterminds.  

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Course Structure

7 Lessons

The 14 Day New Lead Sequence

Use this email sequence template for anyone thats opted in to your lead magnets / application forms / etc and this will convert more people into clients for you. I even provide actual real life examples that I use in my own business.

Day 0 (send immediately)

Here I show you what to include in that ever important initial email. Mess this up and you'll lose them forever. 

Day 1: SPEAR Email

So much of marketing now is automated, and people know it. We all crave personalisation because of that (which is why people pay 3x the price of a normal birthday card for a personalised one). So we blur the lines of automation + personalisation using the SPEAR email. 

Day 3: Hot Button Email #1

People buy stuff in response to desires or problems they have. So the hot button email is designed to a) prod those problems b) stimulate those desires c) demonstrate we know what we're talking about (building authority) and d) let them know we understand (empathy). 

We do ALL of that, with the hot button email. 

Day 6: Hot Button Email #2

People buy stuff in response to desires or problems they have. So the hot button email is designed to a) prod those problems b) stimulate those desires c) demonstrate we know what we're talking about (building authority) and d) let them know we understand (empathy). 

We do ALL of that, with the hot button email. 

Day 9: Hot Button Email #3

People buy stuff in response to desires or problems they have. So the hot button email is designed to a) prod those problems b) stimulate those desires c) demonstrate we know what we're talking about (building authority) and d) let them know we understand (empathy). 

We do ALL of that, with the hot button email. 

Day 12: SPEAR Direct Email

Blurring the lines again between automation + personalisation but this time taking it to a new level. This template here has been responsible for hundreds of thousands of sales. 

Day 14: What To Do If They Still Haven’t Converted

Not everyone will convert inside that 14 day window. Sometimes its not the right time. Sometimes they just need longer to be able to trust you. Here's what to do next.

Pen